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Woman with thick, shiny black hair looking forward whilst standing amongst trees.

Perfect Straight

Who said straight hair has to stay still? We want ours full of movement…

Our Tips for Straight Hair

  • 1

    Frizz? That’s nothing!

    Hydrated hair does away with frizz.

  • 2

    Full wash

    Straight hair needs conditioner too, okay?

  • 3

    Be Gentle When Drying

    For perfect straightness, don't rub your hair with a towel.

It’s Easy to Have Smoother Straightness

The Perfect Straight, Extremely Straight and Post Chemical Straightening lines were developed for you.